Methodist Receives Aster Award for Marketing
The marketing department of Methodist Medical Center has received a 2012 Gold Aster Award hosted by Marketing Healthcare Today Magazine. The award was given for the “Imagine Imaging” brochure highlighting medical imaging services available at Methodist. The award was issued for the category of Physician Referrals-Hospitals 300-499 beds.
The Aster Awards is one of the largest national competitions of its kind and recognizes outstanding excellence in advertising and marketing efforts for the calendar year 2011. Nearly 3,000 entries were submitted from across the U.S., Canada and South America. Participants’ entries competed against similar-sized organizations in their category.
Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
OMG National and Eyecare Business Magazine set to launch EB-TV
Plantation, FL (PRWEB) May 19, 2012
Eyecare Business Magazine, a leading business publication for eye care professionals in the U.S. has teamed up with OMG National of Plantation, Florida, an Inc. 5000 marketing company with deep roots in the optical industry. EB and OMG are bringing weekly business tips, news and related optical information in an innovative video format to EB’s 40,000+ subscribers. EB-TV will launch in late May and will compliment the successful, and well-respected Eyecare Business Magazine. The editorial staff from EB is working with producers from OMG to bring business information for frames, lenses, equipment and related products and services with added financial features to EB-TV.
“We felt that the time had come to add a video component to our portfolio of products, says Mark Durrick, Publisher of Eyecare Business Magazine. This key platform will serve as an actionable tool for both ECP’s and the vendors who supply products and services to the vision care market. “
Video distribution will be a key component and the initial numbers are exciting. Over 40,000 ECP’s and their offices will receive the weekly email broadcasts, which offer immediate video play, plus content will be available in perpetuity on EB-TV’s proprietary video player. Short pre-roll messages from the industries top companies will precede each video release. Banner messaging will allow for click through to exciting vendor offers and videos.
Michael Rappaport, Executive Producer, “My team is excited to work with such a professional, creative group. When the content is so deep and well written, the production just flows. Our objective is to give the viewership something exclusive that complements the print magazine. It’s a compelling, one-two punch”
Future plans include a consumer edition to be developed in partnership with local ECP’s. OMG’s Chief Executive Officer, Jesse Lubar says “Marketers and publishers are increasingly using video as a means to communicate with their audiences, we are very pleased to be adding EB-TV to our portfolio of industry specific Video News Releases.”
Visit http://www.eyecarebusiness.tv for recent releases and more information.
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Former Navy Chaplain Gordon Klingenschmitt Says Marketing Makes You Gay
Former Navy Chaplain Gordon
Klingenschmitt has said everyone is born straight and marketing turns
some people gay.
Klingenschmitt made national headlines
when he challenged the military’s rule on inclusive prayers during
events which include a multi-faith audience such as ship
commissionings and change-of-command ceremonies. A born-again
Christian, Klingenschmitt demanded the right to pray “in the name
of Jesus” in public settings. He was honorably discharged for
insubordination.
Appearing on The David Pakman Show,
Klingenschmitt condemned President Barack Obama’s recent public
announcement in support of gay marriage.
“President Obama is on the wrong side
of history,” Klingenschmitt told host David Pakman. “Because
ultimately history will be decided by God, who is the judge of all
mankind. And people who side with homosexual sin will be judged by
God for promoting that sin, including our own president, Barack
Obama.”
“When President Obama endorsed
homosexual marriage, he blamed Jesus Christ. … He said that Jesus
taught the Golden Rule. … That’s false Bible teaching. The
president is teaching the opposite of what Jesus Christ himself
taught about gay marriage.”
Klingenschmitt insisted that nobody is
born gay and that the gay community must recruit to repopulate
itself.
“The marketing of homosexuality has
an agenda that is to repopulate their population by recruiting the
children of heterosexuals. … This is what this whole marketing
scheme for pro-homosexual movement is all about.”
“Marketing is related to the
demonic,” he added, “because the devil wants to recruit people
into sin.” (The video is embedded in the right panel of this page.
Visit
our video library for more videos.)
SNEC: 30+ percent tariffs lead to unintended consequences
SNEC: 30+ percent tariffs lead to unintended consequences
18. May 2012 | Markets Trends, Global PV markets | By: Hans Christoph Neidlein/Jonathan Gifford
On the final day of the SNEC trade show in Shanghai, the unintended consequences of the 30-plus percent tariffs that are set to imposed on photovoltaic exports from China to the U.S. have begun to emerge. Taiwanese manufacturers look set to benefit most, while opportunities may also arise for equipment manufactures.
While the announcement of hefty tariffs on Chinese photovoltaic manufacturers, imposed by the U.S. Department of Commerce at the behest of some U.S. manufacturers including SolarWorld, took many by surprise at the SNEC trade show, it was not sufficient to dampen the mood. While some major manufacturers have announced that they will take some time to formulate their response, others have reported brisk business at the trade show, buoyed by growth in markets outside of the U.S. – including China itself.
Small percentage of trade
Reacting to the news of the tariffs, Canadian Solar told pv magazine that exports to the U.S. make up only 10 percent of their global trade and as such, won’t hit the manufacturer too severely. Director of Global Marketing Zhang Hanbing continued that the company is in a unique situation in that it can ramp-up its operations in Ontario to supply the U.S. market – and avoid the tariffs. At present Canadian Solar’s Canadian operations capacity stands at 300 megawatts (MW) and can be ramped up by another 300 MW, elaborated Zhang.
William Chan, from tier two manufacturer Lightway Green Energy, said that great interest had been generated at the SNEC trade show in the company’s products. Chan said that much of the interest was from Chinese clients, working in the emerging domestic market. He continued that Chinese manufactures would collaborate in how to best respond to the U.S. tariffs in the coming days. Chan set out that one response will be for manufacturers to focus on markets outside of the U.S., including the Asia-Pacific region.
A spokesman for J-Solar reported that it is investigating opening a new production facility in Malaysia that could produce up to 400 MW of photovoltaic cells and modules. The spokesman said that J-Solar already has OAM arrangements with cell manufacturers in Taiwan and that it is likely these operations will be increased.
German equipment manufacturer Kuka also reported an unexpected consequence of the tariffs. The company anticipates increased orders for businesses looking to establish or ramp-up operations outside of China. To enhance performance, Kuka hopes manufacturers doing so will look to better-automated fabs.
Government action
There was some consensus amongst trade show attendees that the Chinese government will likely take action to compensate for a drop off in demand, resultant from the tariffs. The government may consider enhancing or increasing FITs or other methods to stimulate domestic photovoltaic applications.
Lightway Green Energy indicated that newly installed capacity in China for 2012 could exceed five gigawatts (GW).
Contrary to interests
Even some U.S. companies at the SNEC trade show reacted negatively to the tariffs – which were higher than many expected. Equipment supplier GT Advanced Technologies indicated that the tariffs will harm the industry by making photovoltaics in the U.S. more expensive and less competitive. Company representatives summed up the situation by saying that it was: “Contradictory to the interests of the photovoltaic industry.”
U.S.-based market analyst Paula Mints has also reacted negatively to the tariffs. She told pv magazine: “I’m glad that the Facebook IPO has taken the spotlight off of solar, even briefly, so that it can get back to its true purpose developing this amazing technology and installing high quality solar electric systems in the industrialized world, and life changing off-grid installations in the developing world.”
The Chinese PV Industry will hold a press conference next Thursday 24 in Shanghai, to announce measures in reaction to the tariffs.
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Biz Tip of the Week: Marketing the Millennials
Posted: Friday, May 18, 2012 12:00 am
Calaveras Enterprise
I recently attended “The Marvelous Millennial Wine Marketing Circus” at Twisted Oak Winery, hosted by Alan Kropf, editor-in-chief of Mutineer Magazine. The seminar focused mainly on how to market to the younger generation within the wine industry (age 21 to 32), but most of the content could easily benefit any business – retail or service oriented.
According to Tyler Balliet, president of Second Glass, “Twenty-three percent of the population won’t buy if they don’t have information or if they are confused. It comes down to interaction. Friends tell friends and 78 percent of Millennials get information from friends. Tell people what they’re going to experience to get them to your door. Content is still king.”
Ashley Teplin, partner in Teplin+Nuss PR, said, “Marketing has changed and the power of engagement is more important now than ever. You need to build your circle of influence. There’s the traditional marketing with press releases and specific emails, and then the new marketing adds social media, video, photography and blogs. It’s vital that you combine them.”
She adds, “It’s all about the story. Analyze your online self. Is it the same message? You must be consistent.”
Kropf spoke about how marketing comes from what’s happening on the inside of your business and getting that message to the outside. “If your business is not operating well, then what kind of message are you putting out?” he said. “You need to be authentic, and you can’t do that unless your business is doing what it needs to do.”
© 2012 Calaveras Enterprise. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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on
Friday, May 18, 2012 12:00 am.
AFR iPad app to launch next week
Fairfax Media will launch the Australian Financial Review iPad app next week at no extra charge for existing five- and six-day AFR and afr.com subscribers.
The app will offer content from the newspaper and its inserted magazines, including the AFR Magazine and Boss, as well as breaking news and live market data.
It will also include the AFR’s weekly sections – Marketing and Media, Education, Portfolio, Arts Saleroom, Men’s Health, LifeLeisure and Review.
“The combination of our authoritative 24-hour coverage of business, finance and investment news with live ASX market data will see the Financial Review app provide subscribers with an integrated offering that has no parallel in Australia,” AFR editor in chief Michael Stutchbury said.
The app is the latest plank in a revitalisation of the The Australian Financial Review under Financial Review Group chief executive Brett Clegg and Mr Stutchbury.
One of their first steps was to lower the five-year-old paywall around afr.com on December 5 and Mr Clegg said online subscribers were now close to 17,000, up from 10,897 at the end of December.
Mr Clegg said the app would deliver extra value to Financial Review subscribers, who will be able to access top-quality content in the newspaper, online and via the app.
The AFR app is built by the award-winning Fairfax team that created the Sydney Morning Herald and The Age apps, which have been free since they launched in May last year.
The SMH has recorded more than 266,000 downloads of its tablet app and almost 100,000 downloads of its phone app from its launch to March this year. Daily unique browsers were 34,665 on its tablet app and 5552 for its phone app, according to the latest figures released by Fairfax.
In the same period, The Age recorded more than 232,000 downloads of its tablet app and almost 82,300 downloads of its phone app. Daily unique browsers were 29,768 on its tablet app and 5059 for its phone app.
Marketing Intern
Hospital Marketing Internship (District of Columbia)
Date: 2012-05-16, 12:12PM EDT
Reply to: lisa.mcdonald@gwu-hospital.com [Errors when replying to ads?]
Marketing Internship Summer 2012 – 20 hours week;Monday – Friday, 9 a.m. – 5 p.m.
The busy marketing and public relations office of The George Washington University Hospital is seeking a marketing or undergraduate or graduate student with a desire to obtain hands on marketing and public relations experience. In this full time position, the intern will assist the marketing and communications staff in all phases of promoting the hospital and its clinical service lines. He or she will assist the department in producing the hospital magazine and newsletter, media relations, promoting new product lines, website maintenance, and market research.
Duties include:
• Write press releases, schedule media interviews with physicians and pitch medical stories.
• Assist in production of the hospital employee newsletter. Write articles, edit submitted material, select graphics and supervise layout/production.
• Update and expand the hospital website www.gwhospital.com
• Draft, edit and proof print materials for marketing campaigns including fact sheets, advertisements and brochures.
• Assist in market research for annual market and business plan development.
• Assist in patient and physician relations.
• Provide administrative support.
The ideal candidate is seeking a career in healthcare, marketing, or public relations. Must be extroverted, able to juggle multiple projects, and have excellent writing and computer skills. We are willing to complete necessary paperwork and supervisory duties to obtain academic credits with your undergraduate or graduate school. Excellent opportunity for someone interested in having published materials for a portfolio. Any health or medical background is a plus.
Contact: Lisa McDonald, Director of Marketing, George Washington University Hospital, 900 23rd Street, NW, Washington DC 20037; 202-715-4445 or lisa.mcdonald@gwu-hospital.com
A full background check, drug screening and a physical will be conducted prior to beginning in this position.
- Location: District of Columbia
- Compensation: Stipend of $750
- This is an internship job
- Principals only. Recruiters, please don’t contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.
Czarnowski Earns EXHIBITOR Magazine Exhibit Design Award
Czarnowski Earns EXHIBITOR Magazine Exhibit Design Award
5/17/2012
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For the second consecutive year, Czarnowski, a leading exhibit marketing firm, has earned an EXHIBITOR magazine Exhibit Design Award in the “Excellent Elements” category. This year’s award recognizes the product display/iPad interface Czarnowski designed and fabricated for Gulfstream at the National Business Aviation Association show.
Gulfstream designs, develops, manufactures, and services the world’s most technologically advanced business aircraft. Czarnowski drew inspiration from the design of Gulfstream aircraft to create an exhibit that is clean and streamlined throughout. The award-winning component within the exhibit is a series of model aircraft with integrated iPad interfaces that employ swooping curves and angled mounting to convey soaring. This solution enabled Gulfstream to deliver specific information about each of its aircraft models without having to bring full-sized aircraft into its exhibit. “Attendees were no doubt drawn to the models. And with additional information at their fingertips via the iPads, the display was spot on,” said the judges.
In 2011, Czarnowski also earned an EXHIBITOR Magazine Exhibit Design Award in the “Excellent Elements” category. That award recognized an innovative iPad interactive demo Czarnowski created for Audi of America, Inc. which leveraged leather straps—made from the same leather as the cars’ interiors—and invisible polycarbonate skeletons to deliver both structural integrity and user maneuverability.
EXHIBITOR Magazine’s Exhibit Design Awards honor the world’s best trade show exhibit designs. The competition draws domestic and international entrants from countries such as Turkey, Switzerland, Israel, Australia, and the Netherlands.
About Czarnowski
At Czarnowski, we love what we do. Since 1947, companies of all sizes and industries have counted on us to be their trusted exhibit marketing partner. Collective passion drives our people to create and deliver dynamic trade show exhibits and branded environments that exceed expectations and achieve objectives. Through a network of US-based and international offices, we provide creative, program management and execution services. We strive to continually improve our processes and increase the sustainability of our products and operations. For more information, go to www.czarnowski.com.
Contact:
jmakar@czarnowski.com
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Mediacorp wins two categories at Agency of the Year Awards
SINGAPORE – MediaCorp’s Creative Services has won awards for two categories at the Marketing Magazine’s Agency of the Year Awards.
More than 700 agency, media and marketing professionals were at the event held last night at Resorts World Sentosa.
MediaCorp won in the “Best Use of Post Production” category for its work for client GP Battery.
The company also took the “Best Radio Idea” category for an advertisement for customised english courses at the workplace for the Singapore Workforce Development Agency.
MediaCorp’s Creative Services was also a finalist for the overall title of “Creative Agency of the Year”.
Creative Services’ executive creative director Alan Seah said: “We are especially honoured to win this award because these awards are judged by clients and by marketeers.
“What it tells us is we are doing the right thing in terms of complementing the ad industry. We are pushing the right buttons, especially creatively.” CHANNEL NEWSASIA
LAVA Magazine Announces New Ownership
Late Breaking Intel…
Today Lava Magazine was sold to a private investor group, LAVA Media, LLC composed of Dave Alberga former CEO of Active.com, Matt Landa former President of Active.com, Matt Nichols former Director of Marketing at Pandora and John Duke Vice President, Global Sales and Media at Ironman.
The entire Lava staff will remain throughout this change, but will have even more additions to their team in the upcoming months. One of the biggest changes on the horizon for Lava is their plan to elevate their social media platform beyond anything we have seen before; utilizing their new resources and the talent.
Below is the official press release from Ironman.
LAVA Magazine Announces New Ownership
(May 16, 2012) – Today, LAVA® Magazine (LAVA), the two-year-old publication targeted toward the serious triathlete, announces new ownership. Previously a part of the IRONMAN® portfolio, LAVA will now be owned and operated by LAVA Media, LLC, a group of private investors with a long-term tie to the triathlon community.
“IRONMAN is in the business of creating extraordinary races and event experiences, not publishing,” said Andrew Messick, Chief Executive Officer of IRONMAN. “We are delighted for LAVA to thrive under new ownership and look forward to watching and helping the magazine grow.”
LAVA Media, LLC, will own and operate the magazine’s print, online and digital properties. IRONMAN and LAVA will continue a partnership, and LAVA will be designated as the Official Magazine of IRONMAN.
LAVA will retain its current staff with Heather Gordon in the role of publisher. For more information on LAVA, visit www.lavamagazine.com. All inquiries should be directed
to Heather Gordon at heather.gordon@lavamagazine.com.